Value In · Fractional COO

Marketing Activities

You're spending real money on marketing and have no idea which half is working, so you keep funding all of it just in case.

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What VITO installs

Connect spend to revenue

Every marketing dollar is traceable to leads, pipeline, and revenue, not just activity.

Tie every activity to a flow metric

Align marketing output to sales-ready leads

Cut what doesn't move value

The problem

Marketing as expensive guessing

You run ads, posts, and campaigns because you should, not because you can trace what they return. Leads come in lumpy and unqualified, and sales complains they're junk. You're busy marketing and can't connect any of it to revenue.

What VITO discovers

The real constraint is almost always upstream.

Wasted marketing spend is rarely a creative problem, it's a flow problem. We find no link between marketing, the leads it creates, and what sales can actually close. Activity gets measured instead of value, so motion gets mistaken for progress.

How VITO leads it

Connect spend to revenue

Every marketing dollar is traceable to leads, pipeline, and revenue, not just activity.

The businesses that work with VITO

Owners across BC and Canada use VITO to turn instincts into systems, and finally see value flow.

Start your value-flow review

Mike Nunn's Lean Thinking workshop was engaging, practical, and genuinely fun. What stood out most was his ability to help participants ask the right questions, see processes differently, and enjoy the improvement journey. The workshop was immediately relevant for leaders and teams looking to work smarter. I highly recommend learning Lean Thinking from Mike Nunn.

Joslyn Young

CEO, Surrey & White Rock Board of Trade

His ability to connect Lean principles with real-world manufacturing experience made the concepts practical, relatable and immediately applicable. He brings credibility and practical insight that only comes from having implemented these principles on the factory floor.

Amir Banimostafavi

Owner/CEO, Sipco Innovations

Before attending Mike's presentation, I knew very little about Lean. By the end, I was genuinely inspired. Plenty of people can teach Lean. Mike inspires you to embrace it. Respectful curiosity!

Business Owner

Lean Thinking session attendee

It was really insightful and helpful, even for us on the development team. We see a little bit of Lean replicated in our environment without noticing, and now we know we can apply it in an intentional way.